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Dec 07, 2025
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MGT 3173 Sports Management and Marketing
(3 hours)
Focuses on the strategic role that sales and marketing have in generating revenue in sports business. Topics include how firms use sports to promote consumer demand; media revenue for leagues and teams; the evolution of sponsorships; the importance of ticket sales; merchandising including branding and licensing; and food and beverage as a marketing tool. Prerequisite: MGT 2143 with a grade of C or higher or P. Same as MKTG 3173 .
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