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University of Tulsa

Apr 20, 2024

2020-2021 Undergraduate Bulletin

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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3013 Consumer Behavior

(3 hours)

Analysis of the nature of the buying process; the psychological, social, and economic influences affecting consumer choice, particularly from the perspective of a manager in marketing strategy development. Prerequisite: MKTG 3003 with a grade of C or higher.

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