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University of Tulsa

Apr 25, 2024

2020-2021 Undergraduate Bulletin

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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 2013 Applied Creativity and Innovation

(3 hours)

Students will learn the creative process and design thinking processes and how creativity drives innovation. Tools will be used to explore multiple solutions to market-oriented problems. Founded in research in the fields of creativity and innovation, students will explore the theoretical underpinnings to achieve practical outcomes.

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