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Nov 27, 2024
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MKTG 3003 Principles of Marketing
(3 hours)
Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisites: Junior standing; ENGL 1033 , ACCT 2113 and ACCT 2123 , ECON 2013 and ECON 2023 , MATH 1093 and MATH 1103 , BL 2013 , QM 2013 and QM 2023 with grades of C or higher; BUS 1001 , BUS 2001 , and CIS 1001 with grades of P.
Non-business students pursuing a marketing minor, arts management major, or organizational studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in MKTG 3003 : ACCT 2113 , ECON 2023 , and QM 2013 .
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