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Apr 18, 2024
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2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]
Marketing, B.S.B.A.
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 Return to: All Programs
Return to Department of Management and Marketing .
The Bachelor of Science in Business Administration with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.
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Marketing Major Requirements (21 hours)
Marketing Core (12 hours)
Upper-level Marketing Electives (9 hours)
- 3000- and 4000-level electives selected in consultation with marketing department chair
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Return to: All Programs
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