Dec 08, 2022  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.S.B.A.

Return to Department of Management and Marketing .

The Bachelor of Science in Business Administration  with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.

Marketing Major Requirements (22 hours)

Marketing electives at 3000-4000 level:

  • Electives selected in consultation with marketing department chair (9 hours)