Apr 13, 2024  
2016-2017 Undergraduate Bulletin 
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.S.B.A.

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The Bachelor of Science in Business Administration  with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.

Marketing Major Requirements (22 hours)

Marketing electives at 3000-4000 level:

  • Electives selected in consultation with marketing department chair (9 hours)

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