Department of Management and Marketing

For more information on degree offerings by the faculty of management and marketing, visit the Department of Management and Marketing webpage.

Learning Objectives

The learning objectives for the Bachelor of Science in Business Administration (B.S.B.A.) in either the management  or the marketing  major are:

• Each graduating student will understand and be able to apply the major concepts in his or her respective major.
• Each graduating student will understand and appreciate the importance of ethical business practices and professionalism.
• Each graduating student will possess critical and creative thinking skills.
• Each graduating student will have a basic understanding of what it will take to be successful in his or her career field.

Programs

• Management, B.S.B.A.
• Marketing, B.S.B.A.

• Innovation and Entrepreneurship Minor
• Marketing Minor
• Sport Management Minor

• Not-for-Profit Administration Certificate

Courses

• BL 2013 Legal Environment of Business
• BL 3013 Oil, Gas and Environmental Law
• BL 3023 Commercial Transactions
• BL 3033 Employment Law
• BL 3043 The Law and Not-for-profit Organizations
• BL 3053 Comparative International Business Law
• BL 3113 Business Law for Entrepreneurs
• BL 3993 Independent Study
• BL 4013 Real Property
• BL 4973 Seminar in Business Law

• MGT 2043 The Entrepreneurial Startup
• MGT 2143 Introduction to Sport Management
• MGT 2973 Seminar in Management
• MGT 3003 Principles of Management
• MGT 3053 Enterprise Creation and Development
• MGT 3063 Organizational Behavior
• MGT 3103 Human Resource Management
• MGT 3143 International Management
• MGT 3153 Financial Management of Not-for-Profit Organizations
• MGT 3163 Leading and Managing Not-for-Profit Organizations
• MGT 3173 Revenue Generation for Sport Organizations
• MGT 3513 Student Practicum
• MGT 3973 Seminar in Management
• MGT 3993 Independent Study
• MGT 4013 Social Responsibility in Business
• MGT 4023 Negotiation and Management Skills
• MGT 4073 Strategic Management
• MGT 4143 Governor’s Cup Business Plan Competition
• MGT 4163 Entrepreneurial Strategy and Leadership
• MGT 4193 Social Entrepreneurship
• MGT 4213 Not-for-profit Practicum
• MGT 4333 International Sport Business
• MGT 4503 Internship in Management
• MGT 4813 Sport Management Internship
• MGT 4973 Seminar in Management
• MGT 4991-3 Independent Study

• MKTG 2013 Applied Creativity and Innovation
• MKTG 3003 Principles of Marketing
• MKTG 3013 Consumer Behavior
• MKTG 3023 Marketing Channels
• MKTG 3033 Integrated Marketing Communications
• MKTG 3043 Sales and Sales Management
• MKTG 3053 Retail Management
• MKTG 3063 Fundamentals of Not-for-Profit Marketing
• MKTG 3073 Marketing Research
• MKTG 3083 Principles of Advertising
• MKTG 3103 Marketing Innovation Development
• MKTG 3993 Independent Study
• MKTG 4013 Social Responsibility in Business
• MKTG 4033 Business to Business Marketing
• MKTG 4043 Services Marketing
• MKTG 4083 Marketing Management
• MKTG 4093 International Marketing
• MKTG 4213 Not-for-Profit Practicum
• MKTG 4503 Internship in Marketing
• MKTG 4973 Seminar in Marketing
• MKTG 4991-3 Independent Study