Department of Marketing and International Business

Return to: Collins College of Business

For more information on degree offerings by the faculty of marketing and international business, visit the Department of Marketing and International Business webpage.

Undergraduate Academic Programs

The faculty of Marketing, and International Business offers courses leading to the Bachelor of Science in Business Administration (B.S.B.A.) degree in Marketing  and International Business and Language .

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in international business and language combines the business core, emphasis on international business, and language proficiency in French, German, or Spanish. There is also an American track  available for international students.

Learning Outcomes

Marketing, B.S.B.A. Students completing the undergraduate program in marketing will:

     1. demonstrate an in-depth understanding of major marketing concepts such as consumer decision-making, segmenting markets and marketing strategies to address segments, customer relationship management, and market analysis.

     2. apply these marketing concepts to address marketing problems faced by organizations.

International Business and Language, B.S.B.A. Students completing the undergraduate program in international business and language will:

     1. Demonstrate proficiency in a target language (Mandarin Chinese, French, German, Russian, or Spanish).

     2. Demonstrate an understanding of the effects of multiple national economies, political and legal systems, and regulatory bodies on firm management and performance.

     3. Demonstrate an understanding of how culture impacts business, with a specific understanding of the culture where the student’s target language is the dominant language.

Programs

• International Business and Language, B.S.B.A.
• International Business and Language, B.S.B.A., American Track
• Marketing, B.S.B.A.

• International Business Minor
• Marketing Minor

Courses

• IB 3013 Comparative Culture and International Business
• IB 4013 Topics in International Business
• IB 4503 Internship in International Business
• IB 4973 Seminar in International Business
• IB 4991-3 Independent Study

• MKTG 3003 Principles of Marketing
• MKTG 3013 Consumer Behavior
• MKTG 3023 Marketing Channels
• MKTG 3033 Integrated Marketing Communications
• MKTG 3043 Sales and Sales Management
• MKTG 3063 Fundamentals of Not-for-Profit Marketing
• MKTG 3073 Marketing Research
• MKTG 3083 Principles of Advertising
• MKTG 3103 Marketing Innovation Development
• MKTG 3173 Sports Management and Marketing
• MKTG 3213 Survey of Global Supply Chain Management
• MKTG 3993 Independent Study
• MKTG 4013 Social Responsibility in Business
• MKTG 4033 Business to Business Marketing
• MKTG 4043 Services Marketing
• MKTG 4083 Marketing Management
• MKTG 4093 International Marketing
• MKTG 4203 Marketing Analytics
• MKTG 4413 Digital Marketing
• MKTG 4503 Internship in Marketing
• MKTG 4861 - 6 Current Topics in Marketing
• MKTG 4973 Seminar in Marketing
• MKTG 4991-3 Independent Study

Return to: Collins College of Business