Department of Management, Marketing and International Business

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For more information on degree offerings by the faculty of management, marketing and international business, visit the Department of Management, Marketing and International Business webpage.

Undergraduate Academic Programs

The faculty of management, marketing, and international business offers courses leading to the Bachelor of Science in Business Administration (B.S.B.A.) degree in management , marketing  and international business and language .

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in international business and language combines the business core, emphasis on international business, and language proficiency in French, German, or Spanish. There is also an American track  available for international students.

Program Learning Outcomes

Management, B.S.B.A. Students completing the undergraduate program in management will:

     1. Exhibit a clear understanding of the underlying dynamics of human behavior in organizations at the individual, group and organizational level through their ability to identify issues and effective solutions to address challenges in organizations.

     2. Exhibit a clear understanding of the dynamics and process of negotiations through their ability to analyze various negotiation situations.

     3. Exhibit a clear understanding of strategic management theory and application through their ability to identify, analyze, and solve strategic problems in organizations.

Marketing, B.S.B.A. Students completing the undergraduate program in marketing will:

     1. demonstrate an in-depth understanding of major marketing concepts such as consumer decision-making, segmenting markets and marketing strategies to address segments, customer relationship management, and market analysis.

     2. apply these marketing concepts to address marketing problems faced by organizations.

International Business and Language, B.S.B.A. Students completing the undergraduate program in international business and language will:

     1. Demonstrate proficiency in a target language (Mandarin Chinese, French, German, Russian, or Spanish).

     2. Demonstrate an understanding of the effects of multiple national economies, political and legal systems, and regulatory bodies on firm management and performance.

     3. Demonstrate an understanding of how culture impacts business, with a specific understanding of the culture where the student’s target language is the dominant language.

Faculty

Programs

• International Business and Language, B.S.B.A.
• Management, B.S.B.A.
• Marketing, B.S.B.A.

• Innovation, Change and Entrepreneurship Minor
• International Business Minor
• Marketing Minor
• Sport Management Minor

Courses

• BL 2013 Legal Environment of Business
• BL 3023 Commercial Transactions
• BL 3033 Employment Law
• BL 3043 The Law and Not-for-profit Organizations
• BL 3053 Comparative International Business Law
• BL 3113 Business Law for Entrepreneurs
• BL 3993 Independent Study
• BL 4013 Real Property
• BL 4973 Seminar in Business Law

• IB 3013 Comparative Culture and International Business
• IB 4013 Topics in International Business
• IB 4503 Internship in International Business
• IB 4973 Seminar in International Business
• IB 4991-3 Independent Study

• MGT 2043 Making Ideas Happen
• MGT 2143 Introduction to Sport Management
• MGT 2973 Seminar in Management
• MGT 3003 Principles of Management
• MGT 3053 Enterprise Design
• MGT 3063 Organizational Behavior
• MGT 3103 Human Resource Management
• MGT 3143 International Management
• MGT 3153 Financial Management of Not-for-Profit Organizations
• MGT 3163 Leading and Managing Not-for-Profit Organizations
• MGT 3173 Sports Management and Marketing
• MGT 3513 Student Practicum
• MGT 3973 Seminar in Management
• MGT 3993 Independent Study
• MGT 4013 Social Responsibility in Business
• MGT 4023 Negotiation and Management Skills
• MGT 4073 Strategic Management
• MGT 4143 Business Plan Competition
• MGT 4163 Leading Change
• MGT 4193 Social Entrepreneurship
• MGT 4333 International Sport Business
• MGT 4503 Internship in Management
• MGT 4813 Sport Management Internship
• MGT 4861 - 6 Current Topics in Management
• MGT 4973 Seminar in Management
• MGT 4991-3 Independent Study

• MKTG 2013 Applied Creativity and Innovation
• MKTG 3003 Principles of Marketing
• MKTG 3013 Consumer Behavior
• MKTG 3023 Marketing Channels
• MKTG 3033 Integrated Marketing Communications
• MKTG 3043 Sales and Sales Management
• MKTG 3063 Fundamentals of Not-for-Profit Marketing
• MKTG 3073 Marketing Research
• MKTG 3083 Principles of Advertising
• MKTG 3103 Marketing Innovation Development
• MKTG 3173 Sports Management and Marketing
• MKTG 3213 Survey of Global Supply Chain Management
• MKTG 3993 Independent Study
• MKTG 4013 Social Responsibility in Business
• MKTG 4033 Business to Business Marketing
• MKTG 4043 Services Marketing
• MKTG 4083 Marketing Management
• MKTG 4093 International Marketing
• MKTG 4203 Marketing Analytics
• MKTG 4333 International Sport Business
• MKTG 4413 Digital Marketing
• MKTG 4503 Internship in Marketing
• MKTG 4861 - 6 Current Topics in Marketing
• MKTG 4973 Seminar in Marketing
• MKTG 4991-3 Independent Study

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