Jul 19, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

Department of Management, Marketing and International Business


For more information on degree offerings by the faculty of management, marketing and international business, visit the Department of Management, Marketing and International Business webpage.

Undergraduate Academic Programs

The faculty of management, marketing, and international business offers courses leading to the Bachelor of Science in Business Administration (B.S.B.A.) degree in management , marketing  and international business and language .

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in international business and language combines the business core, emphasis on international business, and language proficiency in French, German, or Spanish. There is also an American track  available for international students.

Program Learning Outcomes

Management, B.S.B.A. Students completing the undergraduate program in management will:

     1. Exhibit a clear understanding of the underlying dynamics of human behavior in organizations at the individual, group and organizational level through their ability to identify issues and effective solutions to address challenges in organizations.

     2. Exhibit a clear understanding of the dynamics and process of negotiations through their ability to analyze various negotiation situations.

     3. Exhibit a clear understanding of strategic management theory and application through their ability to identify, analyze, and solve strategic problems in organizations.

Marketing, B.S.B.A. Students completing the undergraduate program in marketing will:

     1. demonstrate an in-depth understanding of major marketing concepts such as consumer decision-making, segmenting markets and marketing strategies to address segments, customer relationship management, and market analysis.

     2. apply these marketing concepts to address marketing problems faced by organizations.

International Business and Language, B.S.B.A. Students completing the undergraduate program in international business and language will:

     1. Demonstrate proficiency in a target language (Mandarin Chinese, French, German, Russian, or Spanish).

     2. Demonstrate an understanding of the effects of multiple national economies, political and legal systems, and regulatory bodies on firm management and performance.

     3. Demonstrate an understanding of how culture impacts business, with a specific understanding of the culture where the student’s target language is the dominant language.

Faculty

Chair
Brian Chabowski
 
Professors
Brian Chabowski, Marketing
Saeed Samiee, Marketing
Mike Troilo, International Business
Larry Wofford, Entrepreneurship
Charles M. Wood, Marketing

Assistant Professors
Heather Anderson, Management
Timothy Hart, Management

Assistant Professor of Professional Practice
Jennifer Bennett

Applied Assistant Professor
Toby Joplin
Nathan Woolard

Programs

    MajorMinor

    Courses

      Business LawInternational BusinessManagementMarketing