MKTG 3063 Fundamentals of Not-for-Profit Marketing

(3 hours)

Introduces the non-business student to the basics of marketing in the not-for-profit arena. The course will not only delve into the theoretical precepts of marketing, but also will address the practical applications of these in not-for-profit organizations. Differences and similarities between marketing in businesses and in not-for-profits will be highlighted.

Common Questions

Colleges

MKTG 3063 Fundamentals of Not-for-Profit Marketing