May 01, 2026  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 3243 Advertising Design Concepts


(3 hours)
Explores how art directors and copywriters work together in the formulation of advertising creative. Promotes understanding of the correct target market(s) in terms of identifying and creating the proper strategic communication for all required media vehicles. Prerequisite: ART 3243 . Same as ART 3343 .


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