May 04, 2024  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4043 Services Marketing


(3 hours)
Introduces, discusses, and analyzes several topics important to service businesses, such as the unique challenges involved in marketing and managing services, the potential competitive advantage of service, and the critical roles of employees and customers in service delivery, customer satisfaction, and service recovery. Prerequisite: MKTG 3003  with a grade of C or higher.


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