Jul 19, 2024  
2022-2023 Undergraduate Bulletin 
    
2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3003 Principles of Marketing


(3 hours)
Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.



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