Jan 15, 2025  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3173 Sports Management and Marketing


(3 hours)
Focuses on the strategic role that sales and marketing have in generating revenue in sports business. Topics include how firms use sports to promote consumer demand; media revenue for leagues and teams; the evolution of sponsorships; the importance of ticket sales; merchandising including branding and licensing; and food and beverage as a marketing tool. Prerequisite: Junior standing. Same as MGT 3173 .


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