Jan 15, 2025  
2021-2022 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  All Programs
  All Courses

  The Henry Kendall College of Arts and Sciences
  The Collins College of Business
  The College of Engineering and Natural Sciences
  The Oxley College of Health Sciences
  The College of Law
  Undergraduate Interdisciplinary and Pre-professional Programs

  Academic Calendar
  Accreditation and Assessment
  Admission
  Undergraduate Education at The University of Tulsa
  Academic Policies
  Tuition and Fees
  Student Services
  Student Rights, Freedoms and Responsibilities
  Resident Faculty
  My Bulletin
HELP
2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bulletin (opens a new window)

MGT 3173 Sports Management and Marketing


(3 hours)
Focuses on the strategic role that sales and marketing have in generating revenue in sports business. Topics include how firms use sports to promote consumer demand; media revenue for leagues and teams; the evolution of sponsorships; the importance of ticket sales; merchandising including branding and licensing; and food and beverage as a marketing tool. Prerequisite: Junior standing. Same as MKTG 3173 .


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bulletin (opens a new window)