Apr 30, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 4543 Branding


(3 hours)
Humans make decisions and act on perceptions, real or imagined. In the marketplace, our perceptions of brands-products, and the companies behind them-drive our buying behaviors. Branding is the study of those perceptions, how they come to be, and how to influence them as communications professionals. The course is designed to teach how to see brands. Prerequisite: COM 3433 .


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