Mar 28, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Bulletin (opens a new window)

COM 3433 Principles of Advertising


(3 hours)
Introduction to principles of advertising and advertising’s relationship to both the mass media and the marketing process. Surveys the historical aspect of advertising, creative production, and media planning.



Add to Bulletin (opens a new window)