Dec 04, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4043 Services Marketing


(3 hours)
Introduces, discusses, and analyzes several topics important to service businesses, such as the unique challenges involved in marketing and managing services, the potential competitive advantage of service, and the critical roles of employees and customers in service delivery, customer satisfaction, and service recovery. Prerequisite: MKTG 3003  with a grade of C or higher.


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