Nov 22, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3003 Principles of Marketing


(3 hours)
Application of managerial approach to the study of marketing, including consumer behavior, product strategy, the selection of distribution channels, pricing, and promotion with emphasis on the creation of effective marketing strategies. Prerequisites: Junior standing; ENGL 1033 , ACCT 2113  and ACCT 2123 , ECON 2013  and ECON 2023 , MATH 1093  and MATH 1103 , BUS 1001 , BUS 2001 , BL 2013 , MIS 1001 , and QM 2013  and QM 2023  with grades of C or higher. Non-business students pursuing a marketing minor, arts management major, or organizational studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in MKTG 3003 , ACCT 2113 , ECON 2023 , and QM 2013 .


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