Dec 11, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3023 Marketing Channels


(3 hours)
Alternative marketing channels connecting producer and consumer; characteristics of different marketing institutions; and recent trends in channels and institutions. Prerequisite: MKTG 3003  with a grade of C or higher.


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