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University of Tulsa

May 04, 2024

2014-2015 Undergraduate Bulletin

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2014-2015 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3053 Retail Management

(3 hours)

Managerial decisions, finance, retail mathematics, merchandise control, legal overview, promotion-advertising, and consumer behavior as it applies to retailing problems. Prerequisite: MKTG 3003 with a grade of C or higher.

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