Jul 24, 2024  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.S.B.A.

Return to {$returnto_text} Return to: Collins College of Business

Learning Outcomes

Students completing the undergraduate program in marketing will:

  1. demonstrate an in-depth understanding of major marketing concepts such as consumer decision-making, segmenting markets and marketing strategies to address segments, customer relationship management, and market analysis.
  2. apply these marketing concepts to address marketing problems faced by organizations.

Tulsa Curriculum and First Year Experience (46 hours)

General Curriculum (25 hours)

  • Block I, Aesthetic Inquiry and Creative Experience (6 hours)
  • Block II, Historical and Social Interpretation (12 hours)
    • ECON 2013 ​ Principles of Economics I: Macroeconomics
    • ECON 2023  Principles of Economics II: Microeconomics
    • Other Block II electives (6 hours)
  • Block III, Scientific Investigation (7 hours, including one hour of laboratory or field experience)

Marketing Major Requirements (21 hours)

Upper-level Marketing Electives (9 hours)

  • 3000- and 4000-level electives selected in consultation with marketing department chair

Specializations within the Marketing Major

Marketing Core Classes (shown above) are a required part of each specialization.

Global Supply Chain Specialization (15 hours)

The integrated nature of businesses in the global supply chain is profound. More particularly, as a critical component of the overall marketing mix, the delivery of goods and services to the marketplace has been a long-standing way that some companies have been able to develop a sustained competitive advantage in either the brick-and-mortar or online environments. This specialization will position marketing majors for entry into this critical and ever-growing field as the marketplace becomes increasingly global and interconnected.

Electives (6 hours)

Two of the following courses:


Students who elect to pursue the global supply chain specialization will be required to apply six hours of free electives toward the requirements for the specialization.

Digital Marketing and Analytics Specialization (12 hours)

The technological advances in the past two decades have transformed how marketing is being practiced. Specifically, marketing practice in the digital era is influenced by (a) the availability of an overwhelming amount of data, and (b) the increasing availability and importance of digital tools and techniques. It is no surprise that data-driven marketing professionals who are well-versed in digital marketing are in high demand. The digital marketing and analytics specialization is designed to respond to this need by equipping marketing students with the skillset that is crucial to the success of a marketer in the contemporary marketplace.


Students who elect to pursue the digital marketing and analytics specialization will be required to apply three hours of free electives toward the requirements for the specialization.

Marketing, B.S.B.A., Additional Requirements

Marketing majors must complete ENGL 1033 , MATH 1143 , MATH 1243  (or higher level math courses), and BUS 4003  with a grade of C or higher.

Marketing majors must complete or show proficiency through the first year of a modern foreign language.

Marketing majors must complete each of the Business Core courses with a grade of C or higher, except for courses designated Pass/Fail.

ECON 2013  and ECON 2023  are required courses in the Business Core which are also used to fulfill part of the Tulsa Curriculum Block II requirement.

General Electives (9 hours)

Only courses from outside of the Collins College of Business may be used for general education electives.

Free Electives (9 hours)

Any non-required undergraduate course offered by the institution.

Total: 120 hours

Return to {$returnto_text} Return to: Collins College of Business