Oct 25, 2021  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.S.B.A.


Return to Department of Management and Marketing .

The Bachelor of Science in Business Administration  with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.

Marketing Major Requirements (21 hours)


Upper-level Marketing Electives (9 hours)


  • 3000- and 4000-level electives selected in consultation with marketing department chair

Specializations within the Marketing Major


Global Supply Chain Specialization (15 hours)


The integrated nature of businesses in the global supply chain is profound. More particularly, as a critical component of the overall marketing mix, the delivery of goods and services to the marketplace has been a long-standing way that some companies have been able to develop a sustained competitive advantage in either the brick-and-mortar or online environments. This specialization will position marketing majors for entry into this critical and ever-growing field as the marketplace becomes increasingly global and interconnected.

Note:


Students who elect to pursue the global supply chain specialization will be required to apply six hours of free electives toward the requirements for the specialization.

Digital Marketing and Analytics Specialization (12 hours)


The technological advances in the past two decades have transformed how marketing is being practiced. Specifically, marketing practice in the digital era is influenced by (a) the availability of an overwhelming amount of data, and (b) the increasing availability and importance of digital tools and techniques. It is no surprise that data-driven marketing professionals who are well-versed in digital marketing are in high demand. The digital marketing and analytics specialization is designed to respond to this need by equipping marketing students with the skillset that is crucial to the success of a marketer in the contemporary marketplace.

Note:


Students who elect to pursue the digital marketing and analytics specialization will be required to apply three hours of free electives toward the requirements for the specialization.