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Dec 13, 2024
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2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]
Marketing, B.S.B.A.
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Return to Department of Management and Marketing .
The Bachelor of Science in Business Administration with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.
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Marketing Major Requirements (22 hours)
Marketing electives at 3000-4000 level:
- Electives selected in consultation with marketing department chair (9 hours)
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