Department of Management and Marketing

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Learning Objectives

The learning objectives for the Bachelor of Science in Business Administration (B.S.B.A.) in either the management or the marketing major are:

• Each graduating student will understand and be able to apply the major concepts in his or her respective major.
• Each graduating student will understand and appreciate the importance of ethical business practices and professionalism.
• Each graduating student will possess both critical and thinking skills.
• Each graduating student will have at least a basic understanding of what it will take to be successful in his or her career field.

Programs

• Management, B.S.B.A.
• Marketing, B.S.B.A.

• Innovation and Entrepreneurship Minor
• Marketing Minor
• Sport Management Minor

• Not-for-Profit Administration Certificate

Courses

• BL 2013 Legal Environment of Business
• BL 3013 Oil, Gas and Environmental Law
• BL 3023 Commercial Transactions
• BL 3033 Employment Law
• BL 3043 The Law and Not-for-profit Organizations
• BL 3053 Comparative International Business Law
• BL 3113 Business Law for Entrepreneurs
• BL 4013 Real Property
• BL 4973 Seminar in Business Law

• MGT 2043 The Entrepreneurship Startup
• MGT 2143 Introduction to Sport Management
• MGT 2973 Seminar in Management
• MGT 3003 Principles of Management
• MGT 3053 Enterprise Creation and Development
• MGT 3063 Organizational Behavior
• MGT 3103 Human Resource Management
• MGT 3143 International Management
• MGT 3153 Financial Management of Not-for-Profit Organizations
• MGT 3163 Leading and Managing Not-for-Profit Organizations
• MGT 3173 Revenue Generation for Sport Organizations
• MGT 3513 Student Practicum
• MGT 3973 Seminar in Management
• MGT 3993 Independent Study
• MGT 4013 Social Responsibility in Business
• MGT 4023 Negotiation and Management Skills
• MGT 4053 Entrepreneurship
• MGT 4073 Strategic Management
• MGT 4143 Governor’s Cup Business Plan Competition
• MGT 4163 Entrepreneurial Strategy and Leadership
• MGT 4193 Social Entrepreneurship
• MGT 4213 Not-for-profit Practicum
• MGT 4333 International Sport Business
• MGT 4503 Internship in Management
• MGT 4813 Sport Management Internship
• MGT 4973 Seminar in Management
• MGT 4993 Independent Study

• MKTG 2013 Applied Creativity and Innovation
• MKTG 3003 Principles of Marketing
• MKTG 3013 Consumer Behavior
• MKTG 3023 Marketing Channels
• MKTG 3033 Integrated Marketing Communications
• MKTG 3043 Sales and Sales Management
• MKTG 3053 Retail Management
• MKTG 3063 Fundamentals of Not-for-Profit Marketing
• MKTG 3073 Marketing Research
• MKTG 3083 Principles of Advertising
• MKTG 3103 Marketing Innovation Development
• MKTG 4013 Social Responsibility in Business
• MKTG 4033 Business to Business Marketing
• MKTG 4043 Services Marketing
• MKTG 4083 Marketing Management
• MKTG 4093 International Marketing
• MKTG 4213 Not-for-Profit Practicum
• MKTG 4503 Internship in Marketing
• MKTG 4973 Seminar in Marketing
• MKTG 4991-3 Independent Study

Return to: The Collins College of Business