Department of Marketing and Management

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Undergraduate Academic Programs

The faculty of Marketing and Management offer courses leading to the Bachelor of Science in Business Administration (B.S.B.A.) degrees in Marketing. Management, International Business and Language, and Energy and Energy Business, as well as minors in Marketing, International Business, Innovation and Entrepreneurship, and Sport Management.

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in Management allows students to pursue a program focused on one of four specializations: Corporate Innovation and Strategy, Entrepreneurship, Sport Management, Marketing, International Business, and Language or Business Law.

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in international business and language combines the business core, emphasis on international business, and language proficiency in French, German, or Spanish. There is also an American track available for international students.

Programs

• International Business and Language, B.S.B.A.
• International Business and Language, B.S.B.A., American Track
• Management, B.S.B.A.
• Marketing, B.S.B.A.

• Innovation and Entrepreneurship Minor
• International Business Minor
• Marketing Minor
• Sport Management Minor

Courses

• BL 2013 Legal Environment of Business
• BL 3013 Oil, Gas and Environmental Law
• BL 3023 Commercial Transactions
• BL 3033 Employment Law
• BL 3043 The Law and Not-for-profit Organizations
• BL 3063 Sports Law
• BL 3113 Business Law for Entrepreneurs
• BL 3993 Independent Study
• BL 4013 Real Property
• BL 4973 Seminar in Business Law

• IB 3013 Comparative Culture and International Business
• IB 4013 Topics in International Business
• IB 4973 Seminar in International Business
• IB 4991-3 Independent Study

• MGT 1033 Startup Playground: A Simulation-Based Course
• MGT 1073 Introduction to Entrepreneurship
• MGT 1083 Zero to One
• MGT 2013 Applied Creativity and Innovation
• MGT 2043 Making Ideas Happen
• MGT 2143 Introduction to Sport Management
• MGT 2973 Seminar in Management
• MGT 3003 Principles of Management
• MGT 3013 Consulting Skills
• MGT 3053 Enterprise Design
• MGT 3063 Organizational Behavior
• MGT 3073 Introduction to Entrepreneurship
• MGT 3103 Human Resource Management
• MGT 3113 Project Management
• MGT 3163 Leading and Managing Not-for-Profit Organizations
• MGT 3173 Sports Management and Marketing
• MGT 3183 Small Business Management
• MGT 3973 Seminar in Management
• MGT 3993 Independent Study
• MGT 4013 Social Responsibility in Business
• MGT 4023 Negotiation and Management Skills
• MGT 4073 Strategic Management
• MGT 4083 Managing Technology and Innovation
• MGT 4143 Business Plan Competition
• MGT 4163 Leading Change
• MGT 4193 Social Entrepreneurship
• MGT 4333 International Sport Business
• MGT 4503 Internship in Management
• MGT 4813 Sport Management Internship
• MGT 4861 - 6 Current Topics in Management
• MGT 4973 Seminar in Management
• MGT 4991-3 Independent Study

• MKTG 3003 Principles of Marketing
• MKTG 3013 Consumer Behavior
• MKTG 3033 Integrated Marketing Communications
• MKTG 3043 Sales and Sales Management
• MKTG 3063 Fundamentals of Not-for-Profit Marketing
• MKTG 3073 Marketing Research
• MKTG 3083 Principles of Advertising
• MKTG 3103 Marketing Innovation Development
• MKTG 3173 Sports Management and Marketing
• MKTG 3213 Survey of Global Supply Chain Management
• MKTG 3993 Independent Study
• MKTG 4013 Social Responsibility in Business
• MKTG 4033 Business to Business Marketing
• MKTG 4043 Services Marketing
• MKTG 4083 Marketing Management
• MKTG 4093 International Marketing
• MKTG 4203 Marketing Analytics
• MKTG 4413 Digital Marketing
• MKTG 4503 Internship in Marketing
• MKTG 4861 - 6 Current Topics in Marketing
• MKTG 4973 Seminar in Marketing

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