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Dec 03, 2024
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ART 6543 Advertising Design(3 hours)
Through lectures, field trips, demonstrations, and studio work, students explore all facets of realistic advertising campaigns. The course proceeds from market research and sound, valid visualizations for advertising media through comp presentations. Emphasis is placed on presentation of all concepts as they are presented to the clients. Students gain familiarity with methods of creating advertising concepts via text and image, and also explore principles of advertising design and layout. Prerequisite: ART 3242 or permission of instructor.
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