Apr 20, 2026  
2026-2027 Undergraduate Bulletin 
    
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2026-2027 Undergraduate Bulletin
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MKTG 3003 Principles of Marketing


(3 hours) Quad Three
Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.


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