Mar 15, 2025  
2025-2026 Undergraduate Bulletin 
    
2025-2026 Undergraduate Bulletin
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MKTG 3003 Principles of Marketing


(3 hours) Quad Three
Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.



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