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University of Tulsa

Mar 15, 2025

2025-2026 Undergraduate Bulletin

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2025-2026 Undergraduate Bulletin

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MKTG 3003 Principles of Marketing

(3 hours) Quad Three

Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.

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