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University of Tulsa

Oct 09, 2024

2024-2025 Undergraduate Bulletin

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2024-2025 Undergraduate Bulletin

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MKTG 3003 Principles of Marketing

(3 hours)

Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.

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