Nov 21, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3003 Principles of Marketing


(3 hours)
Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisite: Sophomore standing.



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