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Dec 26, 2024
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QM 7063 Data Mining and Predictive Analytics(3 Hours)
An introductory survey of the technologies used to uncover patterns and associations in large databases. The goal is to better understand business situations and improve business decision making. While data mining techniques can be applied to various disciplines, this course specifically focuses on their use to improve business processes and performance. Applications will focus on various business problems and activities, such as fraud detection, market basket analysis, cross-selling, churn, market segmentation, credit rating, process management, and sports management. Students will gain hands-on experience in using computer software to access and mine business data sets.
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