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Apr 19, 2024
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MBA 7143 International Marketing(3 hours)
The objective of this course is to provide a good understanding and appreciation for marketing in international and global contexts. The significance of international marketing in today’s corporate strategies and in the contemporary economic context is also discussed. Global firms must simultaneously enter and manage multiple markets, lines of business, and product groups. Case studies, readings, and research assignments are designed to address such critical decisions for firms ranging from exporters to large enterprises managing the global needs of global clients.
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