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University of Tulsa

May 04, 2024

2022-2023 Undergraduate Bulletin

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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4083 Marketing Management

(3 hours)

Examines the marketing planning and managerial decision-making processes, with emphasis on problem identification, environmental analysis, strategy formulation, implementation, and evaluation and control. Requires creative application of knowledge acquired in other business areas. Prerequisites: MKTG 3013 and MKTG 3073 .

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