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University of Tulsa

May 13, 2024

2022-2023 Undergraduate Bulletin

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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MSTU 3433 Advertising: History, Culture & Critique

(3 hours)

Introduction to principles of advertising and advertising’s relationship to both the mass media and the marketing process. Surveys the historical aspect of advertising, creative production, and media planning.

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