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University of Tulsa

Jan 15, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4203 Marketing Analytics

(3 hours)

Students will learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives. Prerequisite: MKTG 3073 .

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