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University of Tulsa

Jan 15, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4973 Seminar in Marketing

(3 hours)

Selected topics in marketing. Examines selected timely topics of importance in marketing. Involves in-depth analyses of such critical topics as product innovation, branding, sustainability, and counterfeiting. Prerequisite: MKTG 3003 with a grade of C or higher.

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