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University of Tulsa

Jan 15, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 4033 Business to Business Marketing

(3 hours)

An exploration of the world of marketing to organizations, and how that is different from marketing to consumers. Emphasis will be placed on the importance of “partnering” with customers. Prerequisite: MKTG 3003 with a grade of C or higher.

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