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University of Tulsa

Jan 15, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3033 Integrated Marketing Communications

(3 hours)

Addresses the coordinated use of five major promotional elements: advertising, promotions, public relations, personal selling, and direct marketing. Prerequisite: MKTG 3003 with a grade of C or higher.

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