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May 05, 2024
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MGT 2043 Making Ideas Happen
(3 hours)
An introduction to innovation, the entrepreneurial mindset, and processes for identifying, creating, and capturing value. Attention is paid to creating business opportunities within new ventures and existing businesses. This course will explore business and opportunity shaping, exploration of the value proposition and product-market fit, marketing and industry analysis, basic legal issues, operational concerns, and financial and risk analysis. First semester freshmen may not enroll in this course.
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