Mar 11, 2026  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PSY 2143 Psychology of Advertising


(3 hours) Block Two
An examination of the psychological principles and theories applied to advertising and consumer behavior. Topics include: sensation and perception, learning and memory, motivation, personality, attitudes and persuasion, and decision-making.


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