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University of Tulsa

Mar 14, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MSTU 3433 Advertising: History, Culture & Critique

(3 hours)

Introduction to principles of advertising and advertising’s relationship to both the mass media and the marketing process. Surveys the historical aspect of advertising, creative production, and media planning.

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