Apr 19, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3003 Principles of Marketing


(3 hours)

Introduction to the marketing discipline, including pertinent terms, concepts, frameworks, theories, and the combination of product, distribution, promotion, and price that make up an organization’s marketing strategy. Prerequisites: Junior standing; ENGL 1033 , ACCT 2113  and ACCT 2123 , ECON 2013  and ECON 2023 , MATH 1143  and MATH 1243 , BL 2013 , QM 2013  and QM 2023  with grades of C or higher; FYE 1001 , BUS 2001 , and CIS 1001  with grades of P. 

Non-business students pursuing a marketing minor; arts, culture and entertainment management major; or organizational studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in MKTG 3003 : ACCT 2113 , ECON 2023 , and QM 2013 .


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