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University of Tulsa

Apr 19, 2024

2018-2019 Undergraduate Bulletin

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2018-2019 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3023 Marketing Channels

(3 hours)

Alternative marketing channels connecting producer and consumer; characteristics of different marketing institutions; and recent trends in channels and institutions. Prerequisite: MKTG 3003 with a grade of C or higher.

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