Dec 14, 2025  
2016-2017 Graduate Bulletin 
    
2016-2017 Graduate Bulletin [ARCHIVED BULLETIN]

Add to Bulletin (opens a new window)

MKTG 7043 International Marketing

(3 hours)
An introduction to and an examination of the application of marketing concepts, theories, principles, and strategies in the international business environment. Focuses on the impact of global factors on marketing decision-making including international agreements, markets, and institutions and export management.



Add to Bulletin (opens a new window)