Apr 28, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKTG 3083 Principles of Advertising


(3 hours)
Emphasis on the theoretical and practical role of advertising as it fulfills corporate marketing strategies. Prerequisite: MKTG 3003  with a grade of C or higher.


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