Sep 22, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 3623 Public Relations Cases and Campaigns


(3 hours)
Analysis and critique of actual and simulated public relations problems, programs, and campaigns. Student teams research, plan, and make proposals for campaigns or programs. Emphasizes analysis, goal setting, planning, and awareness of multiple roles of assessment and evaluation. Prerequisite: COM 3633  or permission of instructor.



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