Apr 24, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

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COM 3243 Advertising Design Concepts


(3 hours)
Explores how art directors and copywriters work together in the formulation of advertising creative. Promotes understanding of the correct target market(s) in terms of identifying and creating the proper strategic communication for all required media vehicles. Prerequisite: ART 3243 . Same as ART 3343 .


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